Sports has really grown a big arena for investors. Gone are the days when sports was played only for entertainment, now it has grown in to a big money raising ground for top notch companies.
Brands like to associate with sports as well as its players as it gives a big boost to the product sale. Brands sponsor T shirts, Kits etc so that they capture a big & mature market. They associate with players & make them Brand Ambassadors for a particular product so that people associate their product with a particular person.
Why Brands play with sports -
Brands like to associate with sports as they get a very big audience to advertise to. They get a big exposure in television as well as other media in very less time.
The risks involved are also very high because if a particular player does not performs well the brand image gets hampered. . And sometimes some other products & brands may carry out the whole credit by changing the punch line of their advertisement.
In IPL 20- 20 series film stars & top notch business people participated. Two were very famous stars, Sharukh Khan & Preity Zinta while rest two were leading business players, Vijaya maliya & Mukesh Ambani. Any one won or lose the IPL but it was a big money raising market for these top notch business players.
