Evolution of PAPAM is a very interesting story of taking charge of someone's own needs to connect, communicate and cherish human bonding in a very personalized way.
For a thing as simple as sending someone a Quality Paper Card, so much effort goes into finding a card shop, navigating through heavy traffic and then compromising on variety. The pain doesn't end there; you also have to arrange to snail mail the paper card.

What if, sitting in your office or your home, you get to choose from a huge gallery of cards?