Customer service has become a buzzword. Every company wants satisfied customers and they will employ every means to hold them. Gone are the days when very few top notch companies had customer service department. Now you will find almost every company having a customer care center or they hire one to know their customers better. Its very well said that “ Customer is King “. There fore its very much necessary to look in to each and every problem of customer. Its better to sell 100 products to 10 loyal customers then to sell 100 products to 100 new customers.
Customer service has become a buzzword. Every company wants satisfied customers and they will employ every means to hold them. Gone are the days when very few top notch companies had customer service department. Now you will find almost every company having a customer care center or they hire one to know their customers better. Its very well said that “ Customer is King “. There fore its very much necessary to look in to each and every problem of customer. Its better to sell 100 products to 10 loyal customers then to sell 100 products to 100 new customers. These loyal customer are your assets and you don’t have to bear extra cost to retain them and sell to them. But you have to incur a huge expenditure in tapping new customers because you never know the outcome of advertisements.
You can mail the customer service department or either call them on their toll free number which is easily available from their respective websites. They will revert back, talk to you and solve the problem. Companies concentrate a lot on after sales service because that is the only way they can find out how much their customers are satisfied with their product or service. Companies launch new product and ask for feedback. This lets them know how successful their new product is. Maruti is successful in the Indian market due to good customer service. Every company innovates and want more and more satisfied customers. Nokia called back its phone batteries which was defective to satisfy its customers and create loyal customers. Companies might have to compromise on their profit margin but everyone wants satisfied customers.
You can register a complaint or tell them the drawbacks in the product or service they are providing so that they can improve. A company which does not provide good customer service cannot sustain in this highly competitive market and will lose its customers to its competitors.
Rashmi Priya