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Impulse Purchasers

Anyone can be an impulse purchaser. Impulse purchase is purchase of an item of good just by judging it at first instant. Its usually the women who are considered as impulse purchaser because they are the ones who likes to experiment the most and try new stuffs whether needed or not. Its not every time we buy a new product or article is needed we sometimes buy it because we like its advertisement being showcased on television or just for change of taste. The marketers usually design products and goods accordingly so that it catches attention of especially the women section.

Anyone can be an impulse purchaser. Impulse purchase is purchase of an item of good just by judging it at first instant. Its usually the women who are considered as impulse purchaser because they are the ones who likes to experiment the most and try new stuffs whether needed or not. Its not every time we buy a new product or article is needed we sometimes buy it because we like its advertisement being showcased on television or just for change of taste. The marketers usually design products and goods accordingly so that it catches attention of especially the women section. The marketers are very well aware that its the women section of the society who does the maximum purchase of the house so its very much necessary that the product or good be appealing to her.

Lady of the house is the person who cares for everyone from husband to children. Sometimes its the children too who make their parents impulse purchasers. Its very easy for a child to woo their Mom and Dad for buying something which they want and are new it. Many marketers target children through advertisement so that they can compel their parents to buy a new product just for trial. I very well remember when Maggie was first launched as two minute fast food it was the schools which were targeted. Maggie was distributed as free samples as well as cooked and served in small quantities to students for trial. They liked the taste and this product was a big hit.

Fair and Lovely targeted the women section and its a big hit among women. Its not that you make a good advertisement and distribute a free sample and your product will be a big hit but you need to fulfill those promises too which your product makes or things can go very negative. Impulse purchasers are the one who judges the product or goods and spreads her views through word of mouth. This word of mouth advertisement is very good and helps in attracting customers. The concept of shopping malls was a big hit because it was seen people sometimes buy things which are not needed just by seeing it at first glance or out of impulse. Customers spend more and hence the malls makes more profit.

Impulse purchase is good at times but sometimes it turns to be mere waste of money. The product or good which is purchased may be very costly and it may not come up to your expectation so be better aware the next time you buy something out of impulse.

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