Sanjay Arora, CEO Shells Advertising Inc and Chairman VIA Marketing Forum is going to deliver a talk on “How to make Advertising Effective”.
During the one-hour session Sanjay Arora will be giving an in depth insight into what really makes advertising effective. On the face of it advertising seems the easiest of the marketing tools to handle; yet most often it results in huge wastages. Over the years advertising has become the most expensive form of marketing communication and thus it is important that the money spent on it is made to work hard for results.
Date : 24th May 2012